Personas, journey maps, opportunity reports, and a strategic roadmap.
Research begins with surveys, interviews and analytics to understand users holistically. Insights develop personas that represent core audiences. Journey maps visualize experiences across channels. Opportunity analysis identifies friction points. Strategic roadmapping aligns UX goals with business objectives.
Tools for research like UserTesting, Hotjar and analytics programs including Qualtrics alongside omnigraffle, Xmind for flows and personas
Navigating the Requirements Process Effectively
