Benchmarking report, feature comparison, recommendations
Review competitors to assess strengths/weaknesses, feature gaps and how to differentiate.
Competitive research tools, web scraping, social listing APIs
Inspection report, heatmaps, videos, charts, etc.
Thoroughly evaluate against usability best practices to identify significant issues.
Remote inspection tools, analytics for task flows and drop-offs
Survey results, sentiment analysis, recommendations, etc.
Deploy surveys to understand customer pain points, NPS and opportunities for improvement.
Survey tools, qualitative analysis software
Retention dashboards, attrition risks, renewal predictions, etc.
Analyze usage & transaction patterns to surface reasons for churn & identify at-risk cohorts.
CRM tools, data warehousing, machine learning
Recommendation report, metric benchmarking, rollout plan, etc.
Evaluate current GTM initiatives against best practices and alignment with objectives.
ROI analysis, market & competitive research tools, etc.
Personas, journey maps, opportunity reports, and a strategic roadmap.
Research begins with surveys, interviews and analytics to understand users holistically. Insights develop personas that represent core audiences. Journey maps visualize experiences across channels. Opportunity analysis identifies friction points. Strategic roadmapping aligns UX goals with business objectives.
Tools for research like UserTesting, Hotjar and analytics programs including Qualtrics alongside omnigraffle, Xmind for flows and personas
Navigating the Requirements Process Effectively
The duration varies depending on the scope of work. We work collaboratively to establish timelines that fit your project needs and business cycles.
We use best-in-class qualitative and quantitative methods designed for robust insights. This includes usability testing, interviews, surveys, analytics reviews, competitive benchmarks and more. Our approach is tailored to your specific questions and objectives.
In addition to presentations and research findings, typical deliverables include analysis reports, prioritized recommendations, usability findings, dashboard metrics and roadmap proposals. We provide actionable takeaways in a format conducive to decision making.
As an independent third party, we have no competing interests or preconceptions. Plus, our multi-method approach combines qualitative user empathy with quantitative data validation. Open communication also helps check any potential biases.
Pricing is customized per engagement but we offer flexible commercial models such as flat-fee projects as well as hourly, resourced or retained models for ongoing partnership. Contact us to discuss the best fit for your needs.
